DRL and Google Cloud will deliver a drone race to Silicon Valley and allow you to race drones on Google Cloud.
Enter the Google Cloud Fly Cup Sign Up
The Google Cloud Fly Cup Challenge, is a 3 stage developer targeted competitors to assist enhance cloud expertise and drive innovation into the game of Drone Racing.
Using DRL race information and Google Cloud analytics instruments, builders of any ability stage will be capable of predict race outcomes and supply tricks to DRL pilots to assist improve their season efficiency.
Compete for the prospect to win an expenses-paid journey to the season finale of the 2022-23 DRL Algorand World Championship and be celebrated on stage.
Register for Google Cloud Next ’22 and navigate to the Challenges part throughout the Developer Zone to take part.
Google Cloud is looking to help the Drone Racing League drive further innovation, both for its participants and its fans.
As part of the pact, Google Cloud will host the first race of the 2022-23 DRL season on Oct. 11 at PayPal Park in San Jose, California. The race will coincide with Google Cloud Next, the tech company’s annual conference. Attendees will be able to participate in the Google Cloud Fly Challenge, a collaboration between the DRL and Google where participants compete against one another using the cloud in hopes of driving innovation.
Conversations between the DRL and Google Cloud began months ago, according to DRL President Rachel Jacobson. She recently spoke to Boardroom about the partnership over Zoom.
“We started talking with the entire Google organization at large to connect with multiple departments,” she said. “We don’t fit down one pathway of sports marketing — we are technology, crypto, web3, metaverse, and we knew there were incredible opportunities to work them. The Google Cloud team is so hyper-focused on the developer community and knew we could light up the developer network that is so integral to them building on Google Cloud.”
Google Cloud is just the latest partnership for the DRL under Jacobson’s leadership. Since stepping into the role in 2020, Jacobson has brokered partnerships with DraftKings, BodyArmor, Champion, Respawn, T-Mobile, Draganfly, and closed a $100 million deal with Blockchain company Algorand.
“We’ve found that technology is our sweet spot,” Jacobson said. “We resonate in this space because our drones are our ball. Some of the more traditional sports spenders, we’ve found a good zone with them and that is because we are not competitive to the NBA or NFL deal. They are actually using our channels to showcase athlete endorsers or other properties.”
